Every leader must ask themselves what makes them unique. Your unique identity could be based on the leadership services you offer to your followers and the goal the leader wants to be known for. It is not in emptiness, being arrogant and having floating feeling like a butterfly. Your swagger must have substance and should define your distinctiveness.

A young and ambitious swaggerlicious leader must come up with a unique identity statement that emphasizes their areas of strength, competence and values that describes their current and future positions.

They must say things like I am good in the following areas (list them) and I want to be known for the following (results you intend to achieve).

A swaggered leader should be able to describe their unique identity in two sentences that states their strength and the results they generate or will generate within a short time.

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