Many executives’ major focus are profit and loss (P&L) issues and profitability. These in most cases aren’t reasons for their rough rides in their official capacities.

Mark Murphy of Leadership in a survey interviewed 1,087 board members from 286 organizations where CEOs have been fired and results showed the following

  • 31% got fired f0r poor change management,
  • 28% for ignoring customers,
  • 27% for tolerating low  performance,
  • 23% for denying reality and
  • 22% for too much talk and not enough action.

These are all soft issues which become major determinants of these executives’ tenure.


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